NHS Scottish Blood Transfusion – MK-V AR used for a subtle head rotation
A commercial to encourage blood donation in Scotland produced by Mallinson Television Productions for the NHS. Director Zak Salim anted to use the MK-V AR to gently rotate the camera and the Steadicam to give an unsettling feel to the piece. DoP’d by the very cool George Cameron Geddes.
I wouldn’t have been able to do this subtle work on regular Steadicam. it would have been impossible to swing the rig out at the correct angles to dutch it, I’m not sure I could have dutched it like that and importantly I wouldn’t have been able to get that opening and closing shot on the baby at those heights as well as getting the camera from the baby the high headroom.
Zam wanted incredibly subtle camera work and acting and in the end he got them both. From the subtle constant “breathing” of the camera to the tone of the glances of the acting it was a slow process discovering exactly what worked and we took an awful lot of takes of experimentation to get there. In general I want my operating to look as much like a motion control rig as possible but Zam wanted something different and I am really glad he pushed us so far to get what he wanted because currently I think this is the finest thing on my showreels. I am really proud.
We had the unit rigged so we could adjust the level of the AR relative to the real level. I.e. Spin the camera. George Geddes operated this to his taste whilst watching his own monitor as I coped with the constantly moving headrooms that would need to come in. Below is George operating camera rotation.
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